A few years ago, Chiamaka Okeke was selling a handful of thrift clothes to friends through WhatsApp.

Today, she has built an online fashion business that has generated more than ₦14 million in sales, serving customers across different parts of Nigeria.

What makes her story interesting is that she didn’t start with a physical store, a business loan, or a large inventory.

Instead, she relied on consistency, customer trust, and a growing understanding of what buyers actually wanted.

In this interview, Chiamaka explains how she entered the thrift fashion market and the practical lessons she learned while building the business.