Long before he became a business owner, Ibrahim Musa spent his days repairing mobile phones at a small shop in Kano.

The work gave him steady income, but it also exposed him to something interesting.

Almost every customer who came to fix a phone eventually asked for accessories.

Chargers.

Earphones.

Power banks.

Phone cases.

Screen protectors.

The pattern repeated itself daily.

Rather than focusing only on repairs, Ibrahim decided to explore the opportunity sitting right in front of him.

Several years later, his phone accessories business has generated more than ₦21 million in sales.

In this interview, he explains how he identified the opportunity, built relationships with suppliers, and expanded beyond a single customer base.